Hey You, Health Warrior!

Hey You, Health Warrior!

Yes, you.  The one whose diet is so damn clean that your insides probably shine. And yeah, you look forward to working out, running, cycling lifting, yoga asanas, hiking, meditating, etc.  You’ve got killer discipline.  Maybe you’re a young mom or dad.  Maybe you’re a...
Marketing Science vs. Real Science

Marketing Science vs. Real Science

Depending on which headline you believe, supplements are either a waste of money or, according to the most provocative of declarations, can actually kill you.  Fortunately, consumers are becoming increasingly more savvy in discerning between news that’s trying to...
Centrum and Truth in Advertising

Centrum and Truth in Advertising

I can’t stand it anymore. There’s a Centrum® commercial that really gets me.  It contains an inside joke of sorts, if you know what to listen for. It goes like this:  Nice looking, healthy guy tells the camera (us) that he had been on the fence about...