Health & Nutrition

Hey You, Health Warrior!

Hey You, Health Warrior!

Yes, you.  The one whose diet is so damn clean that your insides probably shine. And yeah, you look forward to working out, running, cycling lifting, yoga asanas, hiking, meditating, etc.  You’ve got killer discipline.  Maybe you’re a young mom or dad.  Maybe you’re a...

Vitamins = Expensive Urine? Let’s Get Real.

Vitamins = Expensive Urine? Let’s Get Real.

Do I need vitamins?  More importantly, do I really want to leave my long-term health to chance?  Since this is my blog, you’re going to get my opinion (based on 20+ years experience, mixed with some facts and research) on this. “I eat a really good diet so I don’t...

Vitamin Comparison: “How-To” Guide

Vitamin Comparison: “How-To” Guide

As a consumer, how do you decide which supplement brand to trust?  Do you buy “whatever” or is there criteria you consider beyond price? Given that supplements are not regulated and terms such as “natural,” “organic” and “clinically tested” have become almost...

Marketing Science vs. Real Science

Marketing Science vs. Real Science

Depending on which headline you believe, supplements are either a waste of money or, according to the most provocative of declarations, can actually kill you.  Fortunately, consumers are becoming increasingly more savvy in discerning between news that’s trying to...

Are You Living on “Tomorrow Isle?”

Are You Living on “Tomorrow Isle?”

When the phone rang at 1:17pm yesterday, I didn’t recognize the number.  I hesitated to pick up, but for some reason, I did.  A neighbor who knew I served on one of our community committees with Barry was calling to tell me he had died suddenly, of a heart attack, the...

Centrum and Truth in Advertising

Centrum and Truth in Advertising

I can't stand it anymore. There's a Centrum® commercial that really gets me.  It contains an inside joke of sorts, if you know what to listen for. It goes like this:  Nice looking, healthy guy tells the camera (us) that he had been on the fence about taking Centrum...