Marketing Science vs. Real Science

Marketing Science vs. Real Science

Depending on which headline you believe, supplements are either a waste of money or, according to the most provocative of declarations, can actually kill you.  Fortunately, consumers are becoming increasingly more savvy in discerning between news that’s trying to...
Centrum and Truth in Advertising

Centrum and Truth in Advertising

I can’t stand it anymore. There’s a Centrum® commercial that really gets me.  It contains an inside joke of sorts, if you know what to listen for. It goes like this:  Nice looking, healthy guy tells the camera (us) that he had been on the fence about...