Vitamins = Expensive Urine? Let’s Get Real.

Vitamins = Expensive Urine? Let’s Get Real.

Do I need vitamins?  More importantly, do I really want to leave my long-term health to chance?  Since this is my blog, you’re going to get my opinion (based on 20+ years experience, mixed with some facts and research) on this. “I eat a really good diet so I don’t...
Vitamin Comparison: “How-To” Guide

Vitamin Comparison: “How-To” Guide

As a consumer, how do you decide which supplement brand to trust?  Do you buy “whatever” or is there criteria you consider beyond price? Given that supplements are not regulated and terms such as “natural,” “organic” and “clinically tested” have become almost...
Marketing Science vs. Real Science

Marketing Science vs. Real Science

Depending on which headline you believe, supplements are either a waste of money or, according to the most provocative of declarations, can actually kill you.  Fortunately, consumers are becoming increasingly more savvy in discerning between news that’s trying to...
Centrum and Truth in Advertising

Centrum and Truth in Advertising

I can’t stand it anymore. There’s a Centrum® commercial that really gets me.  It contains an inside joke of sorts, if you know what to listen for. It goes like this:  Nice looking, healthy guy tells the camera (us) that he had been on the fence about...